VKASHTI (AT HOME)

THE MAGAZINE

AT HOME is a monthly edition, orientated towards the general public and the market. The main sections for the home (interior) and the garden (exterior), shortly called INSIDE and OUTSIDE, consist of a thematic part that approaches current topics by providing a detailed information.in a simple language. The other important part is a sort of a catalogue where concrete products and relevant information (with a picture, short description, price and contact details about the producer) are presented. The magazine’s mission is to deliver in an amusing way some useful information to a wide group of readers and to give them a hint on the current market situation. It is accepted well thanks to the large amount of information, concentrated in a small volume, the friendly design, the low price and the broad distribution (circulation 10 000 copies).

The information, both useful and interesting, is easy to understand although presented by specialists and people with special interests in the subject. The aim is to orientate a wide range of readers towards interesting and daily problems, connected with the interior or exterior of the home. It aims at people in active age (25 – 65 years old), mostly women, with average and high educational status. The readers of the magazine represent social groups with average or high level of professional employment, income, way of life and living standards. The price is within the means of the pocket also to people with lower income who are to find good and feasible solutions for their homes.

Periodicity – monthly edition.
Date of the first issue – April 2007.
Circulation – 10 000 copies.
Target group - 25 – 65 years of age.
Men/Women – 40%/60%.
Social status – medium, high.
Income – average and above the average for the country.
Publisher – ArchLIBRI Ltd.

AT HOME magazine is published by ArchLIBRI Ltd. The publishing house is specialized in interior design, architecture and construction. It publishes richly illustrated books and other publications, addressed to architects, designers, construction managers and students.